See who AI recommends instead of you. Then close the gap.

When buyers ask ChatGPT, Gemini or Google’s AI Overviews who to choose, a few brands get named and the rest are left out. We show you which competitors are winning, question by question, then close the gaps in AI search, SEO and paid media that decide it.

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  • Six AI engines tracked
  • Competitors named, not guessed
  • Your accounts stay yours
  • Working with brands across North America and Europe
Gap ScanExample data

Buyer question“Which customer data platform should a mid-market SaaS team choose?”

  1. 1Competitor A Linked
  2. 2Competitor BNamed
  3. 3Competitor CNamed
  4. Your brandNot named

Share of voice across all four engines

  • Competitor A34%
  • Competitor B26%
  • Your brand11%
Why now

Your buyers' shortlist is now written by AI

01
51%

of B2B software buyers now start research in an AI chatbot more often than Google.

SourceG2, March 2026
02
68%

of US Google searches end without a click.

SourceSparkToro, January to April 2026
03
16%

of brands systematically track how they appear in AI search.

SourceMcKinsey, October 2025

AI assistants build their answers mostly from what other websites say about you, not from your own site. Most brands are not measuring it, and 2027 budgets are being set now. The brands that measure first set the positions everyone else has to win back.

See where you stand today
What the scan shows

Your share of the recommendation, against named competitors

We run the questions your buyers actually ask through six AI engines and record, for each answer, whether you were named, named and linked, or left out, and who was named instead. The result is your share of voice: of all the brands AI recommended, the percentage that were you.

A mention puts you on the shortlist; a citation sends the visit. We track both, separately.

Where your business is named

Five customer questions, each asked on four AI assistants. Example data for a plumber.

Sample data
Sample prompt results: where a plumber was named, by question and AI assistant
Customer questionChatGPTPerplexityGeminiAI Overviews
Who can fix a burst pipe tonight near me?Named, position 2Named and linked, position 1Not namedNamed, position 3
Best emergency plumber near meNamed and linked, position 1Named, position 2Named and linked, position 1Not named
Plumber open on Sunday near meNot namedNot namedNamed, position 4Not named
Who installs tankless water heaters near me?Named, position 3Named and linked, position 2Not namedNamed, position 2
How do I choose a reliable plumber?Not namedNamed and linked, position 1Named, position 2Not named

On one client account, share of voice in AI answers rose from 9% to 15% in three weeks, measured on the same fixed question set before and after the work. One account; not a promise of the same result.

The gaps we close05 gaps

Five gaps decide who gets recommended

  1. AI search (AEO and GEO)

    Answer-first content, structured data and AI crawler access, so assistants can find, trust and quote you.

  2. Off-site authority

    The reviews, directories, press and community mentions AI assistants lean on when they choose who to name.

  3. Search foundations

    Technical SEO and site structure, so both Google and AI systems can read every page.

  4. Paid search and social

    Google, Meta and LinkedIn campaigns that buy demand while organic visibility builds.

  5. Measurement

    Tracking that ties AI referrals, search and paid media to real leads and sales.

Ways to work with us

Start with a scan. Scale only what works.

  1. Start here
    Free · 2 days

    Competitor Gap Scan

    Where you stand against three competitors.

  2. 2 weeks

    Gap Audit and Roadmap

    The full diagnosis and a 90-day plan your team can run.

  3. 90 days

    Gap Sprint

    We close one gap and re-measure.

  4. Monthly

    Embedded Search Pod

    Senior specialists inside your team.

For agencies · Partner program

Agencies: add AI search to your offer without hiring for it

White-label or co-branded AEO, GEO and paid search delivery, with reports your clients can check line by line. You keep the client. We put that in the contract.

  • White-label or co-branded
  • Reports checked line by line
  • You keep the client, in writing
See the Agency Partner Program
Your Agency Trunkline DigitalMonthly report

Prepared for Client brand

  • AEO: answer-first pagesVerified
  • GEO: off-site mentionsVerified
  • Paid search: campaignsVerified
Share of voice+6 pts
Example report. Names are placeholders.
Why Trunkline Digital

Why brands and agencies bring in Trunkline Digital

  • We measure before we recommend.

    Same questions, same engines, dated results. You see the evidence, not a score you take on trust.

  • We name the competitor.

    You see exactly who AI recommends instead of you, question by question.

  • We close the whole gap.

    Reviews, press and directories, your own site, paid search and tracking, in one plan.

  • We tell you what we can't promise.

    No guaranteed placements. No invented ROI.

  • We fit around your team.

    An audit, a sprint, an embedded pod or white-label. Your accounts stay yours.

  • Senior-led, globally delivered.

    Named strategists, with a delivery team working North American and European hours.

Questions04 answered

Before you ask for the scan

What is the difference between AEO and GEO?

AEO (answer engine optimization) makes your content the direct answer to a question. GEO (generative engine optimization) gets your brand named and cited inside AI-generated answers. We do both, and measure them together.

Can anyone guarantee a place in AI answers?

No. AI answers vary between users and over time. We measure on a fixed question set and report what moved.

Do you work with companies in Europe?

Yes. We work with brands and agencies in the UK and EU, and meet in your working hours.

We already have an agency. Can you work alongside them?

Yes. Many engagements are audits or single-gap sprints that hand a plan to your existing team or agency.

Next step

See who AI recommends instead of you

Tell us your website and three competitors. In two business days we run your buyers' questions through six AI engines and walk you through the results on a 20-minute call.

  1. You send the formYour website, up to three competitors and your country.
  2. We run the scanYour buyers' questions through six AI engines.
  3. We walk you through itA 20-minute call, within two business days.

Your Competitor Gap Scan

Free. Results in two business days, walked through on a 20-minute call.

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Only if you would like a call.

We use your details only to run the scan and contact you. See our privacy policy.

Prefer to talk? (737) 423-8147